Advanced Author Platform Recommendations

An advanced author platform will help you to attract cold prospects and convert them to warm ones that you can nurture a relationship with over time. Once set up, it will do this with minimal support from you, enabling you to write more books.

 

Attract

Twitter

Facebook​ Ads

Giveaways

Convert 

Lead magnet

Landing Pages

Mobile responsive website

Nurture

Mail list

Street teams​

There are thousands of tools you can use to build an author platform. I have researched and analysed hundreds, selecting, using and recommending those that can work together to offer you the most advanced author platform.

Below are the tools and components I recommend to build out your advanced author platform. Many are free to use or have free trial modes.

Attract

The first objective of an advanced author platform is to attract people with a potential interest in your subject or niche. In the old days, the answer was search engine optimisation and blogging. Although these methods can still be effective, they are time consuming. An advanced author platform drives traffic to your site from with minimal effort beyond setting up the tools, leaving you more time to write the next book!

Convert

Once you attract people with a potential interest, you need to send them somewhere to learn more about you and your books. This is where a professional author website and landing pages come in. These need to be optimised for mobile platforms as the majority of visitors will be people on mobile devices. Once on your site, you can use a free lead magnet to tempt people to read your work or learn more about you in exchange for signing up to your mailing list.

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Nurture

Having signed up to your mailing list, your prospects have self-selected to learn more about you. This is where you can build a relationship with them over time using email autoresponders in a coordinated campaign. Done well, this will drive sales. Done very well, it will enable you to recruit a street team, which you can use to launch your next book in a big way!

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