The first objective of an advanced author platform is to attract people with a potential interest in your subject or niche. In the old days, the answer was search engine optimisation and blogging. Although these methods can still be effective, they are time consuming. An advanced author platform drives traffic to your site from with minimal effort beyond setting up the tools, leaving you more time to write the next book!
Once you attract people with a potential interest, you need to send them somewhere to learn more about you and your books. This is where a professional author website and landing pages come in. These need to be optimised for mobile platforms as the majority of visitors will be people on mobile devices. Once on your site, you can use a free lead magnet to tempt people to read your work or learn more about you in exchange for signing up to your mailing list.
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Having signed up to your mailing list, your prospects have self-selected to learn more about you. This is where you can build a relationship with them over time using email autoresponders in a coordinated campaign. Done well, this will drive sales. Done very well, it will enable you to recruit a street team, which you can use to launch your next book in a big way!
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